We have reinvented strategic consultancy to deliver results for ambitious & complex B2B technology firms

The traditional strategy consultancy model is redundant

We deliver results, not decks

Why Cruxy

At Cruxy & Company, we believe results come from fighting the status quo. The traditional strategy consultancy model is redundant. It relies on data & decks, and is void of action.

  • Analytics alone will not solve your problems
  • A lack of challenge is making you mediocre
  • You face the void between strategy and execution
What we do

We delve into both the rational & irrational to leave no problem undiagnosed

We relentlessly challenge, we won’t just tell you what you want to hear

We drive action by attacking the root, not the symptom

How

We are the decisive resource for investors and CEOs who operate in the complex B2B technology space

Products

For ambitious CEOs who revel in challenge

50
SALES TRANSFORMATION

The shift we have made in conversion rate through interrogating the root of the business

100
NEW MARKET ENTRY

The growth in YoY revenue that we drove by helping a capital markets Fintech break into the buy-side

50
PRICING STRATEGY

The increase in contract value a FIETP experienced - with no impact on conversion rate - when we aligned their pricing strategy to the value they provide

1775
NEW MARKET ENTRY

The ROI delivered within 3 months of project

For investors who demand change

90
PROBLEM CHILD DIAGNOSTIC

The loss in market cap by a portfolio company that we interrogated with a 360-degree lens to turn around for a French VC

3.5 Million
COMMERCIAL DUE DILIGENCE

The size of a series B round we injected fresh & decisive insight into for a Growth Equity Fund

Latest news
We initially chose Cruxy & Company because we knew that, on top of their reputation for delivering, they would be utterly committed & because we knew we’d enjoy working with them. Post-engagement, I am happy to report that not only are they brilliant to work with (over lots of shared laughter around Arsenal, Tech & Cheese), but they absolutely deliver. The clarity & benefit they brought to how we can approach our international opportunity was immense, and precisely what we had been looking for.

- John Clarfelt, CEO and Co-founder - Ticketer

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gettothecrux@cruxy.co.uk

Cruxy & Company, 87 Chancery Lane, London WC2A 1ET

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