What is it that drives businesses to constantly blast their message to the market?
It often seems that ‘the more you say, the better’. From white papers to content, press releases to conference slots… the lure of being published, being seen and PR are becoming the lifeblood for firms.
What does this say about you and what is the opportunity cost?
It is easy to be lured in by your name in lights, but this should be saved for when you have something outstanding to say. It is not about being the loudest, fastest and most aggressive speaker, but the one who makes the most impact. Scarcity, precision, and efficiency are much more powerful tools. Excess is what creates confusion and dilutes the message.
What might happen if 10% of that energy were channeled into clarifying direction and deciding who the 10 next clients will be and building a plan to win them?
If we put less ‘out’ to the market, but made the content focused and relevant, how would that reflect on our company?
“Don’t talk about yourself; it will be done when you leave.” – Wilson Mizner
