European CEO’s article from July features a series of stories of times when it would have been easier to just do it yourself. In this column, Pete Wise speaks with Carrie Osman about a failed attempt at sending £800 worth of reindeer shaped biscuits to a client for Christmas. Unfortunately the PA at the time had put the wrong address on the shipment, and the biscuits were enjoyed by someone completely different.
“It’s quite funny when you look back, but at the time it was less so.”
Every business leader needs to delegate, but as Carrie’s story goes to show, sometimes it’s best to do it yourself.