On Monday, Cruxy & Company took to the Digital Festival in Cardiff to question global industry experts – from Silicon Valley, Paris, Barcelona & beyond – on the latest Tech trends.
Alexandra Cheung chaired a compelling panel discussion discussing the data economy & how digital products & services are likely to be personalised in the future. Opinions were shared from an incredibly well-informed panel of Pascal Moyon of GoCompare, Jason Perkins of BT, Ross Campbell of Gen Re Life & David Teague of ICO Wales.
It was 2 days packed full of rigour, opinion & insight – here are three key takeaway points:
Data cannot tell you the full story – cultural nuances also need to play into the strategy, sales & product plan when breaking into a new market
As discussed by Alexandra Cheung in her workshop on Internationalisation – it is imperative to always consider differences between cultures before trying to enter the market in a different country. Just look at the failures of the likes of Ebay & Uber in entering China by totally misjudging cultural conventions in service provision!
Innovation is a global matter – we need to work together to empower people
Founding editor-in-chief of WIRED UK, David Rowan, spoke at length about the difficulties of defining and building innovation. The key is creating a culture where talented people feel empowered to take risks! If you are not able to trust your workforce to make sensible decisions, perhaps you are not hiring the right people…
We need to work together to end ‘manel’ discussions
Over the 2 days, the panels were dominated by men, offering little progress in inspiring more women to enter the Tech industry. Alexandra Cheung was the only female on hers & from discussing the issue with both speakers & attendees there is a widespread consensus that we need to work together to improve gender equality in panels & boycott when necessary!