The importance of planning ahead…
Growth – it is the one word that excites all we work with. But, when moving so quickly, it is easy to lose sight of the ‘why’. The unifying goal that translates into a business plan.
Losing sight of this might not hurt the founders who have a focus & innate feel for the direction – but, as a firm scales, losing sight of the plan hurts the business.
A clear business plan ensures focus. It provides guidelines for your day-to-day decisions. It ensures your team is aligned with the bigger picture. Everyone knows what they are striving towards in the next month, 12 months & 10 years.
3 steps to a groundbreaking 2019:
- Ensure that you have a unifying goal – this must be both realistic & challenging. If a top-line revenue number, then translate this into what it means for the number of clients & determine by when. Make sure this number translates into what people really care about so that they feel connected to what matters most. This means tying the day-to-day to the vision. Break this number into monthly & quarterly goals to keep track.
- Map out the spend needed to get to this number. What are the costs that will impact the bottom line? What overheads & resourcing decisions do you have to consider? What are the waterfall points in your revenue that will unlock decisions?
- From here, think about the key processes for your business that will make or break the year. For example – what does this mean for your sales process? How many clients do you need to sign? How many meetings & calls do you need to do as a result? What does this mean for the monthly goals, resourcing, training & marketing?
Without clear targets & driving your goal into execution you will never maximise your business’ success.
Don’t make the mistake made by so many.
Challenge yourself & plan properly.
Make 2019 the best it can be.