We asked participants at the LSE Elite Programme if just 80% of their execution was in line with their focus as a firm. No one raised their hand.
Your one overarching goal, whether that’s a strategic acquisition, an IPO, or a £1bn valuation, should dictate every action you take.
Losing focus in execution, such as chasing the pipe-dream of inbound leads and new markets, will not get you to your goal.
If you want to be acquired by your biggest US competitor, why bother entering that market? Focus on the land-grab which they cannot access.
If you’re closing that next round – identify the 10 PEs/VCs you should meet based on ethos. Cancel the rest.
The place you want to be in 3 years time should dictate every email you reply to, every meeting you take, and every team member you hire.
At your next management meeting, ask everyone which meeting they will cancel that week.