The importance of planning ahead… Growth – it is the one word that excites all we work with. But, when moving so quickly, it is easy to lose sight of the ‘why’. The unifying goal that translates into a business plan. Losing sight of this might not hurt the founders who have a focus &…
Too many B2B SaaS companies rely on cost-based or competitor-based pricing. This leaves money on the table, with companies misinterpreting the value that their customers are receiving. Instead, understanding the value drivers of your customer base should be viewed as integral to the pricing structure. It is imperative to be able to…
In the Tech industry – market presence is everything. As the saying goes – ‘it’s not what you know, it’s who you know. Our ethos of ‘paying it forward’ bleeds through everything we do. The events we attend. The people we meet. The companies we introduce. We are a relatively small team at Cruxy…
It was a joy to intern with Cruxy & Company, who relentlessly drive real change by transforming insight into action. Having finished my first year at King’s College London studying Spanish and Management, I have learnt many new incredible skills that I can bring into the next year of University. I have enjoyed getting…
It is no surprise that, in an industry struck by inefficiency & archaic processes, being overly optimistic when deciding on a solution is the status-quo. Willis Re & CB insights reported that of the $724 million of insurtech funding in Q1 2018, only one transaction was delivered by an incumbent. The VC-dominant investment landscape is…
August is a time for great reflection. The city seems dead, dry & desolate. It is through that back to school-like anticipation in the lead up to September that we can all take a step back and think about what it will take to end 2018 feeling like we gave it our all. For me,…
Having a detailed & dynamic plan is integral to any successful business – even if every milestone is not hit. So…why are you actually writing a business plan? If you are writing a business plan purely to sell your business and management team to potential investors – stop what you are doing instantly. Most…
Failure to convert sales targets comes with a multitude of excuses. The market doesn’t want it. The procurement process slows everything down. We haven’t got enough resources on the ground. This excuse-culture is stopping you from facing facts and dealing with the core of the issue. The Bridge Group identified that sales productivity is the #1 challenge for…
At CRUXY, we believe that change comes from fighting the status quo and pushing against mediocrity which saturates the market. Our interns begin doing this from the very start. The traditional strategy consultancy model is dead, and you should be part of reshaping the future. Be a part of something bigger Nina Mohanty, Business Development…
This morning, CRUXY were featured in City AM discussing what women in tech want to teach young girls to close the gender gap within the tech industry from the roots up. On Tuesday, the 31st of October, CRUXY teamed up with I Can Be to host a workshop inspiring 10, 7-8 year old girls, to realise…