It’s time to rethink international expansion

At SaaStock last month, Cruxy’s Internationalisation Bootcamp seemed to strike a chord. Bridging the chasm between the desire to expand and the reality of making it a success is one of the biggest challenges a company can face.   If this is where you’re at, read on.   Strategy is the art of sacrifice –…

Cruxy & Company Waging War On Multiple Fronts – The Week So Far…

Another week for Cruxy & Company immersed in the world of Technology. Our CEO, Carrie Osman, was part of two vigorous panels at the Blockchain Summit and Metro Bank Tech Breakfast, discussing everything from Blockchain application to what SMEs value from banking providers. Beyond that, Carrie Osman featured in the Guardian alongside Cruxy friends Charlotte…

You are in a Fintech echo-chamber. It’s time to get out.

After a week of events in which some fundamental questions seemed to be avoided, we plucked 3 areas in which we think it is time to face-in. 1.Is Pricing the un-recognised blocker for scaling your tech firm? When asking firms their blockers to scale, panellists answered in unison: talent, smart funding, partnerships, marketing. Pricing is under-leveraged,…

Scaling a business requires walking the line between risk, bravery and stupidity.

In today’s technological climate, most people can copy your tech within 6 months. To scale up, getting lost in the weeds must be avoided, but this can only be done by understanding the CRUX of what it means to scale.   Not just to scale but to scale in a focussed, pointed and deliberate manner.…