Cruxy & Company Waging War On Multiple Fronts – The Week So Far…

Another week for Cruxy & Company immersed in the world of Technology. Our CEO, Carrie Osman, was part of two vigorous panels at the Blockchain Summit and Metro Bank Tech Breakfast, discussing everything from Blockchain application to what SMEs value from banking providers. Beyond that, Carrie Osman featured in the Guardian alongside Cruxy friends Charlotte…

You are in a Fintech echo-chamber. It’s time to get out.

After a week of events in which some fundamental questions seemed to be avoided, we plucked 3 areas in which we think it is time to face-in. 1.Is Pricing the un-recognised blocker for scaling your tech firm? When asking firms their blockers to scale, panellists answered in unison: talent, smart funding, partnerships, marketing. Pricing is under-leveraged,…

Scaling a business requires walking the line between risk, bravery and stupidity.

In today’s technological climate, most people can copy your tech within 6 months. To scale up, getting lost in the weeds must be avoided, but this can only be done by understanding the CRUX of what it means to scale.   Not just to scale but to scale in a focussed, pointed and deliberate manner.…

What SaaS companies are doing wrong…

Emerge from the weeds ‘Are we all in the weeds right now?’. This opening question sent shockwaves round the audience. Nearly everyone is culpable of meandering away from their point of focus, paying attention to the shiny opportunities but not the gritty, often tough, delineated course to achieving their vision. Many SaaS businesses are too…