It’s time to rethink international expansion

At SaaStock last month, Cruxy’s Internationalisation Bootcamp seemed to strike a chord. Bridging the chasm between the desire to expand and the reality of making it a success is one of the biggest challenges a company can face.   If this is where you’re at, read on.   Strategy is the art of sacrifice –…

Bad execution is where good strategy dies

The explosion of growth from Series A to B requires fuelling your top line through new revenue streams, new markets and experimentation with new commercial models. But it is natural to get distracted by endless strategic opportunities as you scale. 40% of CEOs claim their strategy has failed due to a breakdown in execution. There are two usual suspects: You are…

Decks Change Nothing

We know a lot about decks. They are sometimes useful to synthesise ideas and display evidence. But they do not drive change. Over 30m PowerPoint presentations are made every day, a significant number by consulting firms. But what do they actually deliver?   A deck can: Generate ideas Showcase evidence Make people listen    A deck does not: Kickstart change Drive…