It’s time to rethink international expansion

At SaaStock last month, Cruxy’s Internationalisation Bootcamp seemed to strike a chord. Bridging the chasm between the desire to expand and the reality of making it a success is one of the biggest challenges a company can face.   If this is where you’re at, read on.   Strategy is the art of sacrifice –…

Why product-client fit is not product-market fit

Have you confused product-client fit with product-market fit? At Series A, true product-market fit must be proven. However, this is harder said than done. Many secure a few big wins & lull themselves into a false sense of security. Product-market fit & product-client fit are 2 different things. There are more than 350 major financial institutions in…

Cruxy & Company Waging War On Multiple Fronts – The Week So Far…

Another week for Cruxy & Company immersed in the world of Technology. Our CEO, Carrie Osman, was part of two vigorous panels at the Blockchain Summit and Metro Bank Tech Breakfast, discussing everything from Blockchain application to what SMEs value from banking providers. Beyond that, Carrie Osman featured in the Guardian alongside Cruxy friends Charlotte…

WHY DUE DILIGENCE IS UNDER-LEVERAGED & GIVING YOU ONLY 50% OF THE ANSWER YOU NEED

Globally, in Q2’17, VC-backed companies raised $40.1b across 2985 deals. Due diligence was a layer implemented in every single one of those deals. Due Diligence is the lifting of the hood – a chance for Investors to look around inside, poke, challenge & see whether the business they perceived from a deck & set of…

What SaaS companies are doing wrong…

Emerge from the weeds ‘Are we all in the weeds right now?’. This opening question sent shockwaves round the audience. Nearly everyone is culpable of meandering away from their point of focus, paying attention to the shiny opportunities but not the gritty, often tough, delineated course to achieving their vision. Many SaaS businesses are too…