Scaling a business requires walking the line between risk, bravery and stupidity.

In today’s technological climate, most people can copy your tech within 6 months. To scale up, getting lost in the weeds must be avoided, but this can only be done by understanding the CRUX of what it means to scale.   Not just to scale but to scale in a focussed, pointed and deliberate manner.…

What SaaS companies are doing wrong…

Emerge from the weeds ‘Are we all in the weeds right now?’. This opening question sent shockwaves round the audience. Nearly everyone is culpable of meandering away from their point of focus, paying attention to the shiny opportunities but not the gritty, often tough, delineated course to achieving their vision. Many SaaS businesses are too…

Your foundations are crumbling & you are just creating more & more content. Why it is time to stop & get to the CRUX

At CRUXY&CO we meet lots of people who are obsessed with short-term tactics & vanity metrics. They think that the world of content marketing is a new discipline – an unknown for which they must hire a millennial & throw out the old rule book. I am delving into this topic with the amazing team…