Scaling a business requires walking the line between risk, bravery and stupidity.

In today’s technological climate, most people can copy your tech within 6 months. To scale up, getting lost in the weeds must be avoided, but this can only be done by understanding the CRUX of what it means to scale.   Not just to scale but to scale in a focussed, pointed and deliberate manner.…

Your foundations are crumbling & you are just creating more & more content. Why it is time to stop & get to the CRUX

At CRUXY&CO we meet lots of people who are obsessed with short-term tactics & vanity metrics. They think that the world of content marketing is a new discipline – an unknown for which they must hire a millennial & throw out the old rule book. I am delving into this topic with the amazing team…

Slicing through the hype: 5 challenging take outs from London FinTech Week

Why you’re not selling: most stake holders don’t care about the intricacies of your technology Many tech founders still carry the attitude that if you’re not from a technical background, you fail to understand their “business”. This is why many entrepreneurs fail to find their product market fit & commercialise their business. It’s one thing…