Cheap Doesn’t Mean Traction

In the race to close deals, hit targets and prove your market value, often being ‘cheap’ is viewed as a short-term springboard for traction. But sometimes, dropping price is not the answer to quick traction. Why? You get the wrong kind of traction. Not all conversion is equal. Cheap might mean churn. B2B firms with a…

Surviving Chaos

The market is shifting. Appetite is erratic. In March, 40% of software buyers claimed the pandemic will boost their software spend, but this has now adjusted to just 12%.[TrustRadius] Customer segments as you know them have changed. The mid-market extinction is looming and consolidation is inevitable. During this chaos, many tech firms have fallen into…

Price for the war, not the battle

Is pricing your wartime ammunition? You are focussed on the battle, but don’t forget about the war. Re-slicing your product and pricing can be ammunition for immediate revenue, and does not hinder your anchor-point for the long term. Think pricing is a slow burner? One client saw +30% revenue through one pricing change this month… and that is in the context of today’s market. How do…

Want an immediate win? Slice up your product & rethink the pricing

You might think taking a step-back to re-think, assess or analyse anything at this time is counterintuitive. You are focussed on survival. Still hungry for quick wins, maintaining growth and meeting your top-line targets but in a completely different context. But we know re-slicing your product and pricing can be your ammunition for immediate revenue . Pricing can save you. When sales become unstable, pricing and how you package your…

Throwing A Counter-Punch To A Crisis

The Wartime CEO knows how to “roll a hard six” During our first Thursday social bringing together some of the immense female investors in our network, Addie Pinkster (CEO of Adelpha Group) graced us with this post. Our favourite trait drawn by Olivia Meyrick? “The Peacetime CEO always has a contingency plan. The Wartime CEO knows that sometimes…