It’s time to rethink international expansion

At SaaStock last month, Cruxy’s Internationalisation Bootcamp seemed to strike a chord. Bridging the chasm between the desire to expand and the reality of making it a success is one of the biggest challenges a company can face.   If this is where you’re at, read on.   Strategy is the art of sacrifice –…

Decks Change Nothing

We know a lot about decks. They are sometimes useful to synthesise ideas and display evidence. But they do not drive change. Over 30m PowerPoint presentations are made every day, a significant number by consulting firms. But what do they actually deliver?   A deck can: Generate ideas Showcase evidence Make people listen    A deck does not: Kickstart change Drive…

Why product-client fit is not product-market fit

Have you confused product-client fit with product-market fit? At Series A, true product-market fit must be proven. However, this is harder said than done. Many secure a few big wins & lull themselves into a false sense of security. Product-market fit & product-client fit are 2 different things. There are more than 350 major financial institutions in…