When we work with you

UNLOCK EXPONENTIAL GROWTH

The strategy that provided initial success is not the same as the strategy that will enable exponential growth.

Proving potential is no longer the objective: aggressive expansion is the next stage.

We rip companies out of their comfort zone.

Acting as strategic partners with skin in the game, we provide the necessary challenge, strategic input & drive towards execution to win in existing & new markets, and spike the rate of growth.

ACCELERATE LINEAR GROWTH

Scale can cause loss of perspective.

Layers of process & people can cause loss of ability to adapt & innovate & unlock what it takes to sustain growth.

We provide the challenge to cut through the noise.

We work with firms who need to navigate the exponential change growth has caused to their business.

“Cruxy acted as the brutal & unbiased third-party to root out the issues which we were too close to see. They worked with us to redefine the focus in every sales decision we made and transform our return on energy. They went beyond holding the mirror-up, but ensured every action was accounted for to propel us to the next wave of growth."

Barnaby Mote
CEO, 4sl

THE

IMPACT

THE COMPANY:

Fixed Income Electronic Trading Platform

THE CHALLENGE:

Pricing was treated in silos, creating an inconsistent revenue stream

Firm was under-pricing, and leaving money on the table

Conversion rate was poor with larger prospects due to lack of understanding of market pricing appetite

THE APPROACH:

Cruxy & Company underwent internal and external, qualitative & quantitative analysis to establish the value drivers in the market

Cruxy & Company delivered a full pricing structure and model which was aligned to the drivers of value within the market

THE RESULT:

Proposal pricing had a consistent 50% increase 

Zero impact on conversion rate

THE COMPANY:

Financial Services Focused RegTech Firm

THE CHALLENGE:

The firm was looking to exit, but was failing to capitalise on the RegTech market growth in which they operated

THE APPROACH:

Cruxy & Company underwent a 360-diagnostic to identify the drivers of value for the firm within the context of the market, the firm itself and the competition

This involved a full market analysis to determine how the firm could leverage the growing RegTech segment

We delivered a full review of the internal dynamics blocking the firm from capitalising on this opportunity

Cruxy & Company delivered a full execution plan to highlight where the firm should focus in the market, and the firm subsequently extracted value from the market growth

 

THE RESULT:

Conversion rate increased to 85% (up from 60%)

Turnover increased by 35%

Increased average licence fee size by 45%

THE COMPANY:

CVC arm of Global reinsurance firm with ~$60bn in global assets

THE CHALLENGE:

Due to investor bias, the firm had invested across 3 years without any return

Portfolio firm had a monthly burn rate of £180-200k, were reliant on legacy contracts with a good gross margin and were due to run out of runway in 2 months

THE APPROACH:

Cruxy & Company delivered a full commercial review on the business to be turned around in 3.5 weeks

This involved a full internal review of the business, including team capability, financials and roadmap

Market viability was assessed through market analysis and competitive analysis

 

THE RESULT:

Insurer went forwards with the recommended approach and action plan

Legacy business was sold, with insurer shareholding increased to approximately one third to develop roadmap as recommended by Cruxy & Company

Their first new contract is already in place despite new product not expected to be available until April 2019

THE COMPANY:

UK based growth stage Venture Capital fund

THE CHALLENGE:

Investor had little existing sector knowledge or experience within prospective investment

Although they were confident in the team, the opportunity presented by the potential investment’s commercial capabilities and market opportunity were unclear

THE APPROACH:

Cruxy & Company conducted a full commercial due diligence on the target acquisition with a focus on the market opportunity and commercial capabilities of the team

This included internal interrogation, and market validation to determine the growth potential of the investment

 

THE RESULT:

The firm subsequently invested

gettothecrux@cruxy.co.uk

Cruxy & Company, 87 Chancery Lane, London WC2A 1ET

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