Proving potential is no longer the objective: aggressive expansion is the next stage.
We rip companies out of their comfort zone.
Acting as strategic partners with skin in the game, we provide the necessary challenge, strategic input & drive towards execution to win in existing & new markets, and spike the rate of growth.
Layers of process & people can cause loss of ability to adapt & innovate & unlock what it takes to sustain growth.
We provide the challenge to cut through the noise.
We work with firms who need to navigate the exponential change growth has caused to their business.
“Cruxy acted as the brutal & unbiased third-party to root out the issues which we were too close to see. They worked with us to redefine the focus in every sales decision we made and transform our return on energy. They went beyond holding the mirror-up, but ensured every action was accounted for to propel us to the next wave of growth."
Barnaby Mote
CEO, 4sl
Fixed Income Electronic Trading Platform
Pricing was treated in silos, creating an inconsistent revenue stream
Firm was under-pricing, and leaving money on the table
Conversion rate was poor with larger prospects due to lack of understanding of market pricing appetite
Cruxy & Company underwent internal and external, qualitative & quantitative analysis to establish the value drivers in the market
Cruxy & Company delivered a full pricing structure and model which was aligned to the drivers of value within the market
Proposal pricing had a consistent 50% increase
Zero impact on conversion rate
Financial Services Focused RegTech Firm
The firm was looking to exit, but was failing to capitalise on the RegTech market growth in which they operated
Cruxy & Company underwent a 360-diagnostic to identify the drivers of value for the firm within the context of the market, the firm itself and the competition
This involved a full market analysis to determine how the firm could leverage the growing RegTech segment
We delivered a full review of the internal dynamics blocking the firm from capitalising on this opportunity
Cruxy & Company delivered a full execution plan to highlight where the firm should focus in the market, and the firm subsequently extracted value from the market growth
Conversion rate increased to 85% (up from 60%)
Turnover increased by 35%
Increased average licence fee size by 45%
CVC arm of Global reinsurance firm with ~$60bn in global assets
Due to investor bias, the firm had invested across 3 years without any return
Portfolio firm had a monthly burn rate of £180-200k, were reliant on legacy contracts with a good gross margin and were due to run out of runway in 2 months
Cruxy & Company delivered a full commercial review on the business to be turned around in 3.5 weeks
This involved a full internal review of the business, including team capability, financials and roadmap
Market viability was assessed through market analysis and competitive analysis
Insurer went forwards with the recommended approach and action plan
Legacy business was sold, with insurer shareholding increased to approximately one third to develop roadmap as recommended by Cruxy & Company
Their first new contract is already in place despite new product not expected to be available until April 2019
UK based growth stage Venture Capital fund
Investor had little existing sector knowledge or experience within prospective investment
Although they were confident in the team, the opportunity presented by the potential investment’s commercial capabilities and market opportunity were unclear
Cruxy & Company conducted a full commercial due diligence on the target acquisition with a focus on the market opportunity and commercial capabilities of the team
This included internal interrogation, and market validation to determine the growth potential of the investment
The firm subsequently invested
Cruxy & Company, 87 Chancery Lane, London WC2A 1ET
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