ANY DEAL BOTH PRE & POST, IS LACED WITH COGNITIVE BIAS

Historically most of the focus is on evidence that can be generated through the P&L, balance sheet, historic performance & KPI dashboards.
We work with firms that want to unlock another layer of insight. This is then added to their current DD to bring a different side to the story.
They seek to go beyond, to question, understand & flood fresh light on a deal.
This involves an in depth challenge to the business proposition.
Everything is market driven, evidenced & interrogated.
From the psychology of the target client to the market trends – we answer key questions through our process that are often overlooked.
Sharing fresh perspective on the business unlocks a new side of the deal, & business, to investors & owners.

WHERE DO WE FOCUS AND BRING EDGE TO FUNDERS?

PRE-DEAL

Market Due Diligence
De-risk target acquisitions by:
  • getting evidence from targets clients
  • using the CRUXY network to validate market conditions
  • challenging the firms own perceptions
  • finding the CRUX of the firm & their role in the market

POST-DEAL

Strategic Market Interrogation
Ensure your portfolio firms focus on the right element of their proposition to the market by:
  • interrogating their strengths & opportunities using market evidence
  • using the CRUXY network to understand how the firm can shift gears
  • many firms spin off once they have raised capital, we ensure the funds raised are best used to unlock results. This means planning out with them how they will focus their time & capital
  • where needed shifting the focus & narrative for the firm & their role in the market

"If you’re looking for a consulting firm that tells you what they think you want to hear, call the other guy. On the other hand, if you’re interested in genuine insight, however trenchant or brutally honest it may be, Cruxy delivers."

Mark Bivens
Truffle Capital

"Introducing Cruxy to one of our portfolio companies proved a massive success. They were able to constructively challenge the team, helped identify and refine the value proposition and were able to move the team from a 'features' to a 'customer' mindset.”

gettothecrux@cruxy.co.uk

Cruxy & Company, 87 Chancery Lane, London WC2A 1ET

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