Planning the year ahead – more than a formality

The importance of planning ahead… Growth – it is the one word that excites all we work with. But, when moving so quickly, it is easy to lose sight of the ‘why’. The unifying goal that translates into a business plan. Losing sight of this might not hurt the founders who have a focus &…

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Turning your global opportunity into reality

Internationalising a tech firm is something many CEOs & Founders dream of. They see the endless travel, complexity & meetings as a price worth paying for the reach that they can achieve.   It is between Series A & B, many tech firms begin to glance East & West as they consider their next big opportunity.   But, for many, this drives…

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SaaS Pricing: Taking money off the table

    Too many B2B SaaS companies rely on cost-based or competitor-based pricing. This leaves money on the table, with companies misinterpreting the value that their customers are receiving.   Instead, understanding the value drivers of your customer base should be viewed as integral to the pricing structure. It is imperative to be able to…

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Events: getting the Cruxy message to the market

In the Tech industry – market presence is everything. As the saying goes – ‘it’s not what you know, it’s who you know. Our ethos of ‘paying it forward’ bleeds through everything we do. The events we attend. The people we meet. The companies we introduce.   We are a relatively small team at Cruxy…

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Networking: as taught by an intern

  It was a joy to intern with Cruxy & Company, who relentlessly drive real change by transforming insight into action. Having finished my first year at King’s College London studying Spanish and Management, I have learnt many new incredible skills that I can bring into the next year of University. I have enjoyed getting…

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Why you are failing to disrupt the insurance value-chain

It is no surprise that, in an industry struck by inefficiency & archaic processes, being overly optimistic when deciding on a solution is the status-quo. Willis Re & CB insights reported that of the $724 million of insurtech funding  in Q1 2018, only one transaction was delivered by an incumbent. The VC-dominant investment landscape is…

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How your pricing is hurting your business

Creating your pricing on a napkin from day 1 is a memory start-up founders reminisce over as they reflect on how the business was built. The truth is, no matter how big the firm gets, pricing today is still largely based on management hunches, firm overheads, competitors’ moves & the pressures of sales targets. In…

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Is your current approach to AI too short sighted?

  The common sales pitch of AI is the potential to automate tasks, and let humans do what they do best: being inefficient. Everyone has heard of AI, deep learning and machine learning in some way, shape or form. Businesses are racing to jump on this bullet train and investors are hungry for the latest bit…

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Business plans: more than just a paper exercise

Having a detailed & dynamic plan is integral to any successful business – even if every milestone is not hit.   So…why are you actually writing a business plan?  If you are writing a business plan purely to sell your business and management team to potential investors – stop what you are doing instantly. Most…

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Focus: The Common Denominator in Any Successful Sales Strategy

  Failure to convert sales targets comes with a multitude of excuses. The market doesn’t want it. The procurement process slows everything down. We haven’t got enough resources on the ground.   This excuse-culture is stopping you from facing facts and dealing with the core of the issue. The Bridge Group identified that sales productivity is the #1…

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Cruxy & Company Waging War On Multiple Fronts – The Week So Far…

Another week for Cruxy & Company immersed in the world of Technology. Our CEO, Carrie Osman, was part of two vigorous panels at the Blockchain Summit and Metro Bank Tech Breakfast, discussing everything from Blockchain application to what SMEs value from banking providers. Beyond that, Carrie Osman featured in the Guardian alongside Cruxy friends Charlotte…

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Digital Festival 2018 – Cardiff

On Monday, Cruxy & Company took to the Digital Festival in Cardiff to question global industry experts – from Silicon Valley, Paris, Barcelona & beyond – on the latest Tech trends. Alexandra Cheung chaired a compelling panel discussion discussing the data economy & how digital products & services are likely to be personalised in the future.…

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Cruxy & Company with Baker McKenzie – Contracting to Success

Cruxy & Company partnered with Baker McKenzie on Thursday evening to dig into what it takes to navigate the FinTech/Incumbent partnership. Carrie Osman chaired the discussion, & the evening was full of punch, rigour and opinion from Cathy Lyall of Seismic Foundary. Greg Michel of Tech Nation, Sue McLean of Baker McKenzie & Brad Van…

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Tech Under Trump: What it takes to win in the US Market

So, you want to expand your business into the United States, the land of the free, the home of the brave? Good luck… Chasing the American Dream (particularly if you aren’t American) is a fantasy that has entrapped aspiring, would-be CEOs and entrepreneurs for years. For every one successful entry, there are four that have…

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Cruxy & Company is redefining internships

At CRUXY, we believe that change comes from fighting the status quo and pushing against mediocrity which saturates the market. Our interns begin doing this from the very start. The traditional strategy consultancy model is dead, and you should be part of reshaping the future. Be a part of something bigger Nina Mohanty, Business Development…

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The Regulation Revolution: 3 reasons your RegTech is failing

In 2018, we are at a RegTech inflexion-point, where Frost & Sullivan claim the global RegTech market will reach $6.45 billion by 2020. This growing success means RegTech is ripe for saturation. You have built a transformative product, grown a powerful team & gained traction. How do you scale your RegTech to withstand the pressures of a…

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You are in a Fintech echo-chamber. It’s time to get out.

After a week of events in which some fundamental questions seemed to be avoided, we plucked 3 areas in which we think it is time to face-in. 1.Is Pricing the un-recognised blocker for scaling your tech firm? When asking firms their blockers to scale, panellists answered in unison: talent, smart funding, partnerships, marketing. Pricing is under-leveraged,…

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Investor FOMO and how it’s ruining the market

WeWork hit a 20bn valuation in its most recent funding round which left many scratching their heads on the basis of its valuation. How can a firm which owns no real estate or other tangible assets incur such a high valuation? How does WeWork’s valuation compare to industry standards? WeWork’s valuation is 20x its 1bn…

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What SaaS companies are doing wrong…

Emerge from the weeds ‘Are we all in the weeds right now?’. This opening question sent shockwaves round the audience. Nearly everyone is culpable of meandering away from their point of focus, paying attention to the shiny opportunities but not the gritty, often tough, delineated course to achieving their vision. Many SaaS businesses are too…

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Hype or revolution? The VC’s take on ICOs

ICOs are disrupting the classic VC model, and have raised more than $350M in each of the last five months. Here are 3 things CRUXY learned from listening at WebSummit about ICO’s from the investor’s point of view. Regulation will stagnate the benefits of ICOs From an investor’s point of view, ICOs allow more fluidity,…

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The fundamentals to growth

The fundamentals to growth: good growth vs bad growth, the endless pivot, measuring the wrong thing – it is time to face the fact good growth is the ultimate challenge & demands more thinking about business models & strategies of the past. Too often, scale-ups neglect proven strategic models in favour of endless pivoting. At…

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Adtech: Poison or Potential (Featured in TechWorld)

The path to success is strewn with the corpses of overhyped technologies By Sophia Halberstam, Associate Agitator at Cruxy & Co | Oct 04, 2017 | TechWorld On one side there are hundreds of cutting edge adtechs: the CEOs have an insatiable business drive, the technology is MIT-brain powered and this is a $540 billion…

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Carrie and Pete Osman featured in Forbes

Our Chief Provocateur was recently featured alongside our Chairman in a Forbes article entitled ‘Family Ties: The Key To Running A Successful Business With Your Mom Or Dad’. The piece written by Alison Coleman highlights the ups and downs of working with family, but ultimately how Cruxy works as well as it does because of…

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The 5 best pieces of advice from Founders & CEOs

A recent publication by Inc. highlighted the 5 best pieces of advice from founders that have made it on to their ‘Inc 5000’ list at least 10 times. So makes these founders so wise? Are they worthy of having the BEST advice? Lets take a look… Carey Smith, CEO of Big Ass Solutions “When I…

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GUEST BLOG: 10 Trends at the Heart of Insurtech Revolution

By Sam Evans, EOS Venture Partners As the insurance industry enters a period of profound change, we at Eos use a concept called the 20/20 dynamic to illustrate the point: On a conservative basis, we believe most insurers risk losing at least 20% of their business to disruption. On the flip side, for those that embrace…

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Attitude towards cyber attacks needs to change: This is how

Cyber attacks use to be treated with irreverence – they seemed distant & intangible, myths relegated to the back pages. But now attacks are of increasing frequency. They are graver & their impact is palpable. The recent WannaCry & Petya attacks prove our vulnerability is being exploited & practically ridiculed. The threat is unequivocal so…

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Getting to the crux of tech week

Our top 5 provocative insights from London Tech Week 1 Who are you blaming?  23% of business that fail, blame the team, & those are only the ones who admit it. 80% ownership & 20% relentlessness are the key components of a powerful, driven & strategically aligned business. 2 Is the UK void of focus…

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The importance of challenge in an era of disruption

The importance of challenge in an era of disruption “The manager accepts the status quo; the leader challenges it.” – Warren Bennis At a time when the word ‘disruptive’ is thrown around more liberally than it should be, these words ring particularly true. In recent times, ‘disruptors’ have been put on pedestals of ever-increasing size,…

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Robo-advisory on the brink of adoption – Will firms tumble or be embraced?

February kicked off with a day of provocation and challenge at the Robo-Investing 2017 conference. Led by UBS SmartWealth, Moneyfarm & WealthWizard, the event delved into the depths of robo-advisory; from challenging the current business models to analysing further potential for technology and market progression. Why robo-advisory? Robo-advisory has taken over from the distributed ledger…

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Culture takes time, not money

WHAT IS CULTURE? There is an ever-growing focus on culture — it was even Merriam Webster’s most popular word of 2014. It is rooted in the Latin “colere”, a horticultural word that, at its core, means to cultivate, to tend, and to guard. But what is it? Some say it’s what happens when you’re not looking; others suggest…

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Make more moves and fewer announcements…

What is it that drives businesses to constantly blast their message to the market? It often seems that ‘the more you say, the better’. From white papers to content, press releases to conference slots… the lure of being published, being seen and PR are becoming the lifeblood for firms. What does this say about you…

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WHY WASTE TIME SAYING SOMETHING THAT MEANS NOTHING?

WHY WASTE TIME SAYING SOMETHING THAT MEANS NOTHING? Are you trying to articulate a message that engages different industry verticals? This can be challenging for most businesses and can often seem impossible when there’s so much to say. Getting it right from day one means you will hit home with your desired audience in a…

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Disintermediation or a FinTech Mirage?

Disintermediation or a FinTech Mirage? The advent of BlockChain has polarised the technoscenti more than any other technology since the internet itself came to prominence over 20 years ago. If adopted widely, it could sound the death knell for financial and other intermediaries and revolutionise not just finance but all provenance-based transactions. It could be…

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How do you know whether an opportunity is worth seizing?

How do you know whether an opportunity is worth seizing? Are you overwhelmed by the relentless wave of of opportunities and innovations? Often we perceive so many as growth drivers that we struggle to turn them down. How you choose to focus resources defines how strategic you are. We’re not talking about a page on…

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How often do you think about BUSINESS KARMA?

How often do you think about BUSINESS KARMA? DO YOU BELIEVE ‘WHAT GOES AROUND COMES AROUND’ WHEN IT COMES TO YOUR BUSINESS & NETWORK? How much energy, time and attention do you put into personal relationships? How often do you have people suggesting they ‘take a cut’ of every introduction they make? Does that reflect how you…

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Intangible ROI

CAN YOU ALWAYS MEASURE THE THINGS THAT MATTER? Ethos, mindset, small magic touches – What is the ROI of the intangibles that can make a difference? Time is money. We’ve heard it a million times. So how does this mindset lead you to behave when it comes to ROI? We believe every pound you spend…

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Go slow, to go fast.

Go slow, to go fast. Have you fallen into the trap of spinning, where action is what you value most? Do you feel like the faster you move the more effective your business will be? When businesses first start out, they all aim to provide an amazing service, the best quality product, and the ultimate…

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Are you trying to be all things, to all people?

Are you trying to be all things, to all people? Choose your dream clients & fire the ones that prevent you from delivering the right story to others.  – SETH GODIN When someone asks ‘who do you really want‘ as a customer, is your answer ‘we want to sell to everyone’? Do you hesitate to…

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What it takes to create a consumer-centric solution

What it takes to create a consumer-centric solution It starts with the customer. What are their needs, wants and desires? What challenges are they facing? What would make their life easier? These are standard questions to answer when deciding on a new product or service. But it takes more than consumer insight to drive the…

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