Creating a Value Segmentation for a Series-B FinTech
If there is one thing that defines firms that will #defaultthrive in this new era it is an obsession with value.…
If there is one thing that defines firms that will #defaultthrive in this new era it is an obsession with value.…
In this new era of getting to #DefaultThrive fast, we know that efficient growth for B2B tech firms (whether FinTech or…
We’re in a market of severe adjustment for Tech. We are pushing a series of articles to help tech companies…
Times just got tough. That 50x rev valuation? Raising with no customers? Spend at all costs? Ancient history. Read Paul…
A conversation that often comes up when speaking to founders, their teams, and their investors is how to grow the…
“Fatergy” – a term inspired over a glass with Rene Michau. So what does it mean to us? …
The more companies we meet, the more we realise the world is divided in 2. One group obsess over…
I’m sure, like us, you’re vigorously flicking the bird out the back window at the poorly scripted, barely credible, disaster…
2 weeks to go until our CEO, Carrie Osman, takes to the ‘stage’ at tradetech Europe 2020, the biggest Buy-Side Equity Trading conference.…
Our lens on the Buy Side technology opportunities to leverage in a rapidly shifting market Download to see more on:…
Technical and commercial excellence are not mutually exclusive. But we often see teams who have built incredible technology with intense…
The world of fast-growth technology continues to shift. And with that, so do we. This year has been a time…
Execution is hard It’s harder to re-prioritise your CRM data than to review a power-point on your target market. It’s harder…
The role of Commercial Due Diligence is to drive a decision. But in a world where 60% of failed deals…
In the race to close deals, hit targets and prove your market value, often being ‘cheap’ is viewed as a…
The market is shifting. Appetite is erratic. In March, 40% of software buyers claimed the pandemic will boost their software…
Is pricing your wartime ammunition? You are focussed on the battle, but don’t forget about the war. Re-slicing your product and pricing can…
You might think taking a step-back to re-think, assess or analyse anything at this time is counterintuitive. You are focussed on survival.…
The Wartime CEO knows how to “roll a hard six” During our first Thursday social bringing together some of the…
Mediocrity isn’t a sudden crash, it creeps in when you start to lose sight of your purpose. It affects every stage…
By injecting a bias of ‘action over decks,’ we have been the secret weapon for Private Equity deals in 2019. From…
The lure of the market size, chasing the inbound leads or following in the footsteps of those before you, are…
Revenue is for vanity, profit for sanity. Most blindly chase the former. The mighty hockey-stick – it fuels VC money, market-share…
“Delighted to have been chosen to be one of the 100 Women in Fintech brought to market by the 100 Women…
At FIMA Europe this week, we debated the paradigm shift in financial services and the critical balance between defensive and risk…
We recently took this time to inject some positivity and progression into the current climate through a Cruxy-style challenge –…
Injecting challenge and a bias to action to the process, we focus on closing the commercial-technological chasm through our approach…
The shifting market, the pace of change, and the role of technology. Carrie Osman joined TradeTech Digital this week to…
From the shifting context of the buy-side, to what it takes to attack the post-Covid market, listen in to today’s…
“The way you structure your product could cause the trough of discontent, where the expectations of the product are misaligned…
At SaaStock last month, Cruxy’s Internationalisation Bootcamp seemed to strike a chord. Bridging the chasm between the desire to expand…
At Cruxy we believe your CDD should uncover hidden value and drive investor returns. The typical CDD process lacks imagination…
Last week our CEO, Carrie, and Senior Strategist Lily took to the stage at the first SaaStock Local to dissect common product market fit myths.…
When was the last time you killed a deal? The ‘lizard brain’ is the main source of resistance, rooted in our…
The explosion of growth from Series A to B requires fuelling your top line through new revenue streams, new markets and experimentation…
For many companies, 80% of business comes from 20% of clients. Conversion rates for tier 1 clients should reflect…
Saying you ‘sell to financial services’ is a broad term. One firm could sell exclusively to quant hedge funds below…
Cognitive bias. Deviation from logic and reason that influence decision processes. Pure human nature. Bias has the potential to affect…
We asked participants at the LSE Elite Programme if just 80% of their execution was in line with their focus…
Have you confused product-client fit with product-market fit? At Series A, true product-market fit must be proven. However, this is…
Opportunities to grow your revenue manifest in numerous ways. Once product-market-fit and serious market traction is achieved, extreme focus is…
RegTechs and banks: partnering to improve the status quo The RegTech industry is growing at a prolific rate. In the…
Internationalising a tech firm is something many CEOs & Founders dream of. They see the endless travel, complexity & meetings as…
Too many B2B SaaS companies rely on cost-based or competitor-based pricing. This leaves money on the table, with…
We work with a lot of Tech firms selling to the Financial Services industry. Those who sell to FS firms…
It is no surprise that, in an industry struck by inefficiency & archaic processes, being overly optimistic when deciding on…
August is a time for great reflection. The city seems dead, dry & desolate. It is through that back to…
Creating your pricing on a napkin from day 1 is a memory start-up founders reminisce over as they reflect on…
Failure to convert sales targets comes with a multitude of excuses. The market doesn’t want it. The procurement process slows everything…
On Monday, Cruxy & Company took to the Digital Festival in Cardiff to question global industry experts – from Silicon…
Cruxy & Company partnered with Baker McKenzie on Thursday evening to dig into what it takes to navigate the FinTech/Incumbent…
So, you want to expand your business into the United States, the land of the free, the home of the…
At CRUXY, we believe that change comes from fighting the status quo and pushing against mediocrity which saturates the market.…
In 2018, we are at a RegTech inflexion-point, where Frost & Sullivan claim the global RegTech market will reach $6.45 billion…
After a week of events in which some fundamental questions seemed to be avoided, we plucked 3 areas in which…
WeWork hit a 20bn valuation in its most recent funding round which left many scratching their heads on the basis…
In today’s technological climate, most people can copy your tech within 6 months. To scale up, getting lost in the…
Globally, in Q2’17, VC-backed companies raised $40.1b across 2985 deals. Due diligence was a layer implemented in every single one…
This morning, CRUXY were featured in City AM discussing what women in tech want to teach young girls to close…
Emerge from the weeds ‘Are we all in the weeds right now?’. This opening question sent shockwaves round the audience.…
We believe it is vital to bring women to the forefront of business and the technology industry by asking the…
The path to success is strewn with the corpses of overhyped technologies By Sophia Halberstam, Associate Agitator at Cruxy &…
We’re excited, humbled and proud to have been nominated, let alone shortlisted in the Entrepreneur category for the Women of…
OK so the title may be a little brash, especially when we know some people in the tech arena getting…
Back in June, Cruxy made headlines when Carrie Osman, our Chief Provocateur sat down on BBC Business to discuss UBER’s…
Our Chief Provocateur was recently featured alongside our Chairman in a Forbes article entitled ‘Family Ties: The Key To Running…
In June, our Chief Provocateur, Carrie Osman was named as one of TechWorld’s notable women to speak at your next…
Written by Lily Covington on her experience as an intern at Cruxy&Co When I left university and was propelled into…
A recent publication by Inc. highlighted the 5 best pieces of advice from founders that have made it on to…
Why you’re not selling: most stake holders don’t care about the intricacies of your technology Many tech founders still carry…
Tuesday morning’s Artificial Intelligence Academy 2017 in the aid of FinTech week examined the impact the rise of AI will…
Cyber attacks use to be treated with irreverence – they seemed distant & intangible, myths relegated to the back pages.…
The more firms, CEOs and investors I meet, the more I see the debilitating nature of fear. Here are the…
Cultural pollution flows from the top down With #deleteuber trending, Travis’ enforced resignation & the firing of over 20 employees…
Technology has been undoubtedly booming over the last few years – this has been no different in the Chinese market.…
The importance of challenge in an era of disruption “The manager accepts the status quo; the leader challenges it.” –…
How do you know whether an opportunity is worth seizing? Are you overwhelmed by the relentless wave of of opportunities…
Go slow, to go fast. Have you fallen into the trap of spinning, where action is what you value most?…
Change is the only constant… So why do we resist it so much? It is all too easy to be…
Are you trying to be all things, to all people? Choose your dream clients & fire the ones that prevent…
The Clubhouse, 8 St James’s Square, London, SW1Y 4JU
© 2023 Cruxy&Co.