CFO and Chairman


I have always been something of a ‘renegade’ Chartered Accountant and have never conformed to the traditionally accepted image. After having worked as a manager at Arthur Andersen in London, I pursued a career in business. I subsequently developed a career in international business management and marketing in manufacturing, shipping, hotel, publishing, FMCG, retail and creative industries. My excellent professional training has always given me an advantage as a business leader, enabling me to appreciate immediately and automatically the P&L, Balance Sheet and Cash Flow implications of all decisions I was required to make or influence.


Human beings are capable of remarkable things. I had a basic and reasonably humble upbringing but my parents gave me both a good education and the confidence to believe in myself.  It gave me a drive to achieve beyond the norm, as well as insatiable entrepreneurial curiosity.


I am a complete sports ‘freak’ – I play golf whenever I can and have season tickets at both Arsenal FC and Saracens RFC.


Saying goodbye today to @AC_thinks_ who us been with us through many iterations and changes - an immense lady who has provided the Chinese Tiger punch to the world of #fintech 🔥 Wishing her the best of luck for the future and we have no doubt will be forever a Cruxy friend 👊🏼

Alexandra Cheung@AC_thinks_

Last day at CRUXY HQ - the end of an era! Thank you @carrie_loves_ @LilyCovington @CRUXY_CO for the beautiful flowers 💕

Starting Christmas celebrations the Cruxy way. Thanks to all the friends who joined us last night to kick off the festive season!

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