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Tag Archives: SaaStock

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Diagnose your SaaS product market fit

Carrie, Lily, Product Market Fit, SaaS, Strategy, TechBy Lily Covington22nd May 2019

Last week our CEO, Carrie, and Senior Strategist Lily took to the stage at the first SaaStock Local to dissect common product market fit myths. These are the usual suspects for firms who think they have nailed product market fit, but in reality, they haven’t: Your sales team solves a different problem in every meeting When asked who you sell to, you…

SaaS Pricing: Taking money off the table

Business, Ethos, Insight, Strategy, UncategorisedBy Kasperi Lewis31st October 2018

    Too many B2B SaaS companies rely on cost-based or competitor-based pricing. This leaves money on the table, with companies misinterpreting the value that their customers are receiving.   Instead, understanding the value drivers of your customer base should be viewed as integral to the pricing structure. It is imperative to be able to…

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