Why product-client fit is not product-market fit

Have you confused product-client fit with product-market fit? At Series A, true product-market fit must be proven. However, this is harder said than done. Many secure a few big wins & lull themselves into a false sense of security. Product-market fit & product-client fit are 2 different things. There are more than 350 major financial institutions in…

Focus: The Common Denominator in Any Successful Sales Strategy

Failure to convert sales targets comes with a multitude of excuses. The market doesn’t want it. The procurement process slows everything down. We haven’t got enough resources on the ground. This excuse-culture is stopping you from facing facts and dealing with the core of the issue. The Bridge Group identified that sales productivity is the #1 challenge for…

Slicing through the hype: 5 challenging take outs from London FinTech Week

Why you’re not selling: most stake holders don’t care about the intricacies of your technology Many tech founders still carry the attitude that if you’re not from a technical background, you fail to understand their “business”. This is why many entrepreneurs fail to find their product market fit & commercialise their business. It’s one thing…