Focus: The Common Denominator in Any Successful Sales Strategy

  Failure to convert sales targets comes with a multitude of excuses. The market doesn’t want it. The procurement process slows everything down. We haven’t got enough resources on the ground.   This excuse-culture is stopping you from facing facts and dealing with the core of the issue. The Bridge Group identified that sales productivity is the #1…

Slicing through the hype: 5 challenging take outs from London FinTech Week

Why you’re not selling: most stake holders don’t care about the intricacies of your technology Many tech founders still carry the attitude that if you’re not from a technical background, you fail to understand their “business”. This is why many entrepreneurs fail to find their product market fit & commercialise their business. It’s one thing…