We are the secret-weapon for high-growth technology firms and their investors

We enable technology firms to achieve their potential

From pricing to expansion, we answer pivotal growth questions

Our embedded platform, The Cockpit, ensures these answers are born from data and do not die in execution

The job is complete when the revenue shifts, not when the deck is delivered

Our clients

Our Clients

What we do

For tech companies who revel in challenge >>

Will the pricing and product packaging that got you here get you to the next level?

For investors who demand growth >>

Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?

What is the #1 growth choice that will launch the difficult ‘second album?’

What will you do to narrow down the options for profitable growth and deliver the plan to win?

What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.

How will you flip a company or asset’s business model to deliver recurring growth?

Pre-deal
How do you answer the burning question “do I keep or do I kill?”

For tech companies who revel in challenge >>

Will the pricing and product packaging that got you here get you to the next level?

What is the #1 growth choice that will launch the difficult ‘second album?’

What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.

For investors who demand growth >>

Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?

What will you do to narrow down the options for profitable growth and deliver the plan to win?

How will you flip a company or asset’s business model to deliver recurring growth?

Pre-deal
How do you answer the burning question “do I keep or do I kill?”

Don’t take our word for it

“Cruxy added insight on pricing and go-to-market that forced us to rethink our approach entirely. We now have much better alignment between product, pricing, and sales execution. The new approach strongly supports our revenue growth and is much better aligned with customers’ expectation.”

Eugine Danilkis, CEO at Mambu

Cockpit

The Cockpit

We’ve delivered the Moneyball moment for Technology Companies. This embeds ongoing commercial discipline. We know that from Series B to IPO it is not about more $. It is what you do with it that counts.

From sentiment data scraped from earnings calls and full financial reporting on every company your market, to a CRM plug-in and ARR prediction models, we blend all lenses of data to find insight.

The Cockpit underpins our work and uses this data to inject discipline, rigour & perspective into answering fundamental growth questions.

The Track Record

We propel growth

1775

ROI

1,775% ROI within 3 months for new-segment entry

ACV increase

ACV increase with 0% conversion impact through pricing strategy

£3m

New deal value

£3m in deals signed within 3 months with go-to-market plan, previously £0

260

Sales increase

260% sales increase through redefining focus for growth

revenue increase

65% revenue increase within 2 weeks of pricing change with previous problem customer segment

Don’t take our word for it

"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."

Managing Director at Permira

How

We are the challenging partners who catapult your strategy and close the execution void

We promise to:

Obsess over pace and momentum to match your ambitions
Follow an agile and a sprint-based approach; what works for one won’t work for the other
Use our platform to source, cut and challenge market and internal data to expose the reality of growth
Recognize that analysis alone is not enough. Clarity of action will spur results.