We are the secret-weapon for high-growth technology firms and their investors
We enable technology firms to achieve their potential
From pricing to expansion, we answer pivotal growth questions
Our embedded platform, The Cockpit, ensures these answers are born from data and do not die in execution
The job is complete when the revenue shifts, not when the deck is delivered
Our clients
Our Clients


















What we do
For tech companies who revel in challenge >>
Will the pricing and product packaging that got you here get you to the next level?
For investors who demand growth >>
Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?
What is the #1 growth choice that will launch the difficult ‘second album?’
What will you do to narrow down the options for profitable growth and deliver the plan to win?
What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.
How will you flip a company or asset’s business model to deliver recurring growth?
Pre-deal
How do you answer the burning question “do I keep or do I kill?”
For tech companies who revel in challenge >>
Will the pricing and product packaging that got you here get you to the next level?
What is the #1 growth choice that will launch the difficult ‘second album?’
What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.
For investors who demand growth >>
Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?
What will you do to narrow down the options for profitable growth and deliver the plan to win?
How will you flip a company or asset’s business model to deliver recurring growth?
Pre-deal
How do you answer the burning question “do I keep or do I kill?”
Don’t take our word for it

“Cruxy added insight on pricing and go-to-market that forced us to rethink our approach entirely. We now have much better alignment between product, pricing, and sales execution. The new approach strongly supports our revenue growth and is much better aligned with customers’ expectation.”
Eugine Danilkis, CEO at Mambu
Cockpit
The Cockpit
We’ve delivered the Moneyball moment for Technology Companies. This embeds ongoing commercial discipline. We know that from Series B to IPO it is not about more $. It is what you do with it that counts.
From sentiment data scraped from earnings calls and full financial reporting on every company your market, to a CRM plug-in and ARR prediction models, we blend all lenses of data to find insight.
The Cockpit underpins our work and uses this data to inject discipline, rigour & perspective into answering fundamental growth questions.

The Track Record
We propel growth
ROI
1,775% ROI within 3 months for new-segment entry
ACV increase
ACV increase with 0% conversion impact through pricing strategy
New deal value
£3m in deals signed within 3 months with go-to-market plan, previously £0
Sales increase
260% sales increase through redefining focus for growth
revenue increase
65% revenue increase within 2 weeks of pricing change with previous problem customer segment
Don’t take our word for it

"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."
Managing Director at Permira
How
We are the challenging partners who catapult your strategy and close the execution void
We promise to:
- Obsess over pace and momentum to match your ambitions
- Follow an agile and a sprint-based approach; what works for one won’t work for the other
- Use our platform to source, cut and challenge market and internal data to expose the reality of growth
- Recognize that analysis alone is not enough. Clarity of action will spur results.
THE RUTHLESS FOCUS
100% focus on high growth tech >>
Projects
Over 100 projects, in more than 13 countries in the past six years
The Cockpit
10+ global financial markets tracked and monitored in The Cockpit.
stakeholders
Senior stakeholders across industries for insight.
tech firms
Pricing data on 100+ tech firms
countries
Market data on 40+ countries
Where
WE DON’T HOLD BACK
















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