We have reinvented strategic consultancy to deliver results for CEOs and investors in complex B2B technology
The traditional strategic consultancy model is redundant
We deliver results, not decks
Why Cruxy
Results come from fighting the status quo.
Analytics alone will not solve your problems.
A lack of challenge is making you mediocre.
- Pricing Strategy
- New Growth Opportunities (markets, verticals, geographies)
- Commercialise New Products
What we do
“Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented”
– Permira
How
We are the decisive resource for B2B technology investors and CEOs
Products
For ambitious CEOs who revel in challenge
NEW GROWTH OPPORTUNITIES
The ROI we delivered within 3 months for a £30m turnover client from traction within a new market
PRICING STRATEGY
The price increase in contract value a client experienced - with no impact on conversion rate - when we aligned their pricing strategy to their market
NEW MARKET ENTRY
The value in deals signed by high-growth software firm in a new vertical within 6. We worked with them to enter the right market, with the right offering, in the right way
BUSINESS MODEL REFINEMENT
Increase in sales for high-growth software firm as we redefined their commercial focus, shifting their previous conversion rate by 50%
For investors who demand change
COMMERCIAL DUE DILIGENCE
The loss in market cap by a portfolio company that we interrogated with a 360-degree lens to turn around for a French VC
PORTFOLIO GROWTH
The size of a series B round we injected fresh & decisive insight into for a Growth Equity Fund
Our clients
Our Clients
Latest news
We initially chose Cruxy & Company because we knew that, on top of their reputation for delivering, they would be utterly committed & because we knew we’d enjoy working with them. Post-engagement, I am happy to report that not only are they brilliant to work with (over lots of shared laughter around Arsenal, Tech & Cheese), but they absolutely deliver. The clarity & benefit they brought to how we can approach our international opportunity was immense, and precisely what we had been looking for.
- John Clarfelt, CEO and Co-founder - Ticketer
Where
Where you've seen us
Cruxy & Company, 87 Chancery Lane, London WC2A 1ET
© 2018 Cruxy&Co.