We are the secret-weapon for high-growth technology firms and their investors
We focus on helping technology firms achieve their potential
From pricing to expansion, we answer the pivotal questions related to growth, and how to win
Our job is complete when the revenue shifts, not when the deck is delivered
Our clients
Our Clients
What we do
For tech companies who revel in challenge >>
Will the pricing and product packaging that got you here get you to the next level?
For investors who demand growth >>
Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?
What are the moves that will deliver growth and how will you prioritise them?
What will you do to narrow down the options for profitable growth and deliver the plan to win?
What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.
How will you flip a company or asset’s business model to deliver recurring growth?
Pre-deal
How do you answer the burning question “do I keep or do I kill?”
For tech companies who revel in challenge >>
Will the pricing and product packaging that got you here get you to the next level?
What are the moves that will deliver growth and how will you prioritise them?
What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.
For investors who demand growth >>
Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?
What will you do to narrow down the options for profitable growth and deliver the plan to win?
How will you flip a company or asset’s business model to deliver recurring growth?
Pre-deal
How do you answer the burning question “do I keep or do I kill?”
Don’t take our word for it
“Cruxy added insight on pricing and go-to-market that forced us to rethink our approach entirely. We now have much better alignment between product, pricing, and sales execution. The new approach strongly supports our revenue growth and is much better aligned with customers’ expectation.”
Eugine Danilkis, CEO at Mambu
The Track Record
We propel growth
ROI
1,775% ROI within 3 months for new-segment entry
ACV increase
ACV increase with 0% conversion impact through pricing strategy
New deal value
£3m in deals signed within 3 months with go-to-market plan, previously £0
Sales increase
260% sales increase through redefining focus for growth
revenue increase
65% revenue increase within 2 weeks of pricing change with previous problem customer segment
Don’t take our word for it
"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."
Managing Director at Permira
How
We are the challenging partners who catapult your strategy and close the execution void
We promise to:
- Obsess over pace and momentum to match your ambitions
- Demand a unique, agile and a sprint-based approach, because what works for one won’t work for the other
- Dissect the nuances of markets and technology where complexities are usually overlooked
- Recognize that analysis alone is not enough. Action is our goal
THE RUTHLESS FOCUS
100% focus on high growth tech >>
Projects
Over 100 projects in the past six years
Geographies
We work with ambitious companies all over the world.
stakeholders
Senior stakeholders across industries for insight.
tech firms
Pricing data on 100+ tech firms
countries
Market data on 40+ countries
Where
WE DON’T HOLD BACK
Cruxy & Company, 87 Chancery Lane, London WC2A 1ET
© 2020 Cruxy&Co.