We have reinvented strategic consultancy for the ambitious, complex & disruptive

We are a commercial strategy firm

One that delivers results not decks

Why Cruxy

At CRUXY, we believe results come from fighting the status quo. The traditional strategy consultancy model is redundant. It relies on data & decks, and is void of action

Analytics alone will not solve your problems
A lack of challenge is making you mediocre
You face the void between strategy & execution

What we do

We delve into the both the rational & irrational to leave no problem undiagnosed

We relentlessly challenge, we won’t just tell you what you want to hear

We drive action by attacking the root, not the symptom

How

We are the decisive resource for investors, and CEOs

Products

For ambitious CEOs who revel in challenge

SALES TRANSFORMATION

A shift we have made in conversion rate through interrogating the root of the business

5.3 Trillion

INTERNATIONAL EXPANSION

The value of the saturated global tech sector - firms cannot rely on numbers & data to guarantee success in a new market - we must leave nothing unchallenged, from market drivers, from mindset, to adoption rate, to cultural nuances (JLL)

8.7

PRICING STRATEGY

The difference in operational profitability a 1% price increase makes - we look at price beyond the numbers & match your price to your market disruption (McKinsey)

4 million