We are the secret-weapon for high-growth technology firms and their investors

Unlock full potential by leveraging data-driven insights backed by experience from 100+ tech companies

Our embedded platform, The Cockpit, ensures answers born from data thrive through flawless execution

From pricing to expansion, we answer pivotal growth questions

The job is complete when the revenue shifts, not when the deck is delivered

Our clients

Our Clients

What we do

For tech companies who revel in challenge >>

Will the pricing and product packaging that got you here get you to the next level?

For investors who demand growth >>

Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?

What is the #1 growth choice that will launch the difficult ‘second album?’

What will you do to narrow down the options for profitable growth and deliver the plan to win?

What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.

How will you flip a company or asset’s business model to deliver recurring growth?

Pre-deal
How do you answer the burning question “do I keep or do I kill?”

For tech companies who revel in challenge >>

Will the pricing and product packaging that got you here get you to the next level?

What is the #1 growth choice that will launch the difficult ‘second album?’

What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.

For investors who demand growth >>

Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?

What will you do to narrow down the options for profitable growth and deliver the plan to win?

How will you flip a company or asset’s business model to deliver recurring growth?

Pre-deal
How do you answer the burning question “do I keep or do I kill?”

CASE STUDIES

Don’t take our word for it

“Cruxy added insight on pricing and go-to-market that forced us to rethink our approach entirely. We now have much better alignment between product, pricing, and sales execution. The new approach strongly supports our revenue growth and is much better aligned with customers’ expectation.”

Eugine Danilkis, CEO at Mambu

Cockpit

The Cockpit

Firms rely on internal factors and basic criteria like size and segment to evaluate their win/loss data or performance. This does not cut through the noise nor drive execution. That’s where The Cockpit comes in.

From:
‘Our win rate is higher with Tier 1 Banks’

To:

Your win-rate is 80% in the US with banks over £100bn in assets, outperforming the market on operational efficiency and with a highly digitised tech-stack
You have a 23% win rate with banks of the same size who are inefficient laggards
75% of your pipeline does not reflect these banks
There are the 47 others in our core market who look exactly like this that you are not yet talking to

This powers companies to:

Remove guess-work and systematically see around corners
Contextualise performance against the market with 2bn+ data-points on target clients
Embed commercial discipline as a way of operating

Proactively take action and iterate on strategy through live and real-time performance monitoring.

The Track Record

We propel growth

1775

ROI

1,775% ROI within 3 months for new-segment entry

ACV increase

ACV increase with 0% conversion impact through pricing strategy

£3m

New deal value

£3m in deals signed within 3 months with go-to-market plan, previously £0

260

Sales increase

260% sales increase through redefining focus for growth

revenue increase

65% revenue increase within 2 weeks of pricing change with previous problem customer segment

Don’t take our word for it

"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."

Managing Director at Permira

How

We are the challenging partners who catapult your strategy and close the execution void

We promise to:

Obsess over pace and momentum to match your ambitions
Follow an agile and a sprint-based approach; what works for one won’t work for the other
Use our platform to source, cut and challenge market and internal data to expose the reality of growth
Recognize that analysis alone is not enough. Clarity of action will spur results.