We are the secret-weapon for high-growth technology firms and their investors

We focus on helping technology firms achieve their potential

From pricing to expansion, we answer the pivotal questions related to growth, and how to win

Our job is complete when the revenue shifts, not when the deck is delivered

What we do

For tech companies who revel in challenge >>

Will the pricing and product packaging that got you here get you to the next level?

For investors who demand growth >>

Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?

What are the moves that will deliver growth and how will you prioritise them?

What will you do to narrow down the options for profitable growth and deliver the plan to win?

What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.

How will you flip a company or asset’s business model to deliver recurring growth?

Pre-deal
How do you answer the burning question “do I keep or do I kill?”

For tech companies who revel in challenge >>

Will the pricing and product packaging that got you here get you to the next level?

What are the moves that will deliver growth and how will you prioritise them?

What have you overlooked to win in a new segment, market or geography? From planning to execution, we’ll spot the gaps.

For investors who demand growth >>

Post-Deal
Where is the hidden profit in the portfolio’s product structure and pricing?

What will you do to narrow down the options for profitable growth and deliver the plan to win?

How will you flip a company or asset’s business model to deliver recurring growth?

Pre-deal
How do you answer the burning question “do I keep or do I kill?”

Don’t take our word for it
“Cruxy added insight on pricing and go-to-market that forced us to rethink our approach entirely. We now have much better alignment between product, pricing, and sales execution. The new approach strongly supports our revenue growth and is much better aligned with customers’ expectation.”

Eugine Danilkis, CEO at Mambu

The Track Record

We propel growth

1775
ROI

1,775% ROI within 3 months for new-segment entry

50
ACV increase

ACV increase with 0% conversion impact through pricing strategy

£3m
New deal value

£3m in deals signed within 3 months with go-to-market plan, previously £0

260
Sales increase

260% sales increase through redefining focus for growth

65
revenue increase

65% revenue increase within 2 weeks of pricing change with previous problem customer segment

Don’t take our word for it
"Cruxy enabled one of our portfolio companies to get up to speed fast with the opportunity to expand in a different geography. It has been great working with them – the team are very dynamic, flexible and impact oriented."

Managing Director at Permira

How

We are the challenging partners who catapult your strategy and close the execution void

We promise to:

  • Obsess over pace and momentum to match your ambitions
  • Demand a unique, agile and a sprint-based approach, because what works for one won’t work for the other
  • Dissect the nuances of markets and technology where complexities are usually overlooked
  • Recognize that analysis alone is not enough. Action is our goal
THE RUTHLESS FOCUS

100% focus on high growth tech >>

100
Projects

Over 100 projects in the past six years

13
Geographies

We work with ambitious companies all over the world.

300
stakeholders

Senior stakeholders across industries for insight.

100
tech firms

Pricing data on 100+ tech firms

40
countries

Market data on 40+ countries