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Yearly Archives: 2017

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Investor FOMO and how it’s ruining the market

InvestorsBy Brandon21st December 2017Leave a comment

WeWork hit a 20bn valuation in its most recent funding round which left many scratching their heads on the basis of its valuation. How can a firm which owns no real estate or other tangible assets incur such a high valuation? How does WeWork’s valuation compare to industry standards? WeWork’s valuation is 20x its 1bn…

Scaling a business requires walking the line between risk, bravery and stupidity.

Future Growth, Tech CompaniesBy Carrie Osman11th December 2017Leave a comment

In today’s technological climate, most people can copy your tech within 6 months. To scale up, getting lost in the weeds must be avoided, but this can only be done by understanding the CRUX of what it means to scale.   Not just to scale but to scale in a focussed, pointed and deliberate manner.…

Why Due Diligence is under-leveraged and only giving you 50% of the answer you need

InvestorsBy Brandon1st December 2017Leave a comment

Globally, in Q2’17, VC-backed companies raised $40.1b across 2985 deals. Due diligence was a layer implemented in every single one of those deals. Due Diligence is the lifting of the hood – a chance for Investors to look around inside, poke, challenge & see whether the business they perceived from a deck & set of…

The tech industry must act now to prevent another #metoo saga

NewsBy Lily Covington17th November 2017Leave a comment

This morning, CRUXY were featured in City AM discussing what women in tech want to teach young girls to close the gender gap within the tech industry from the roots up. On Tuesday, the 31st of October, CRUXY teamed up with I Can Be to host a workshop inspiring 10, 7-8 year old girls, to realise…

What SaaS companies are doing wrong…

Investors, Tech CompaniesBy Carrie Osman10th November 20171 Comment

Emerge from the weeds ‘Are we all in the weeds right now?’. This opening question sent shockwaves round the audience. Nearly everyone is culpable of meandering away from their point of focus, paying attention to the shiny opportunities but not the gritty, often tough, delineated course to achieving their vision. Many SaaS businesses are too…

3 things tech companies need to start doing now to create gender balance in the future 

News, Tech CompaniesBy Lily Covington2nd November 2017Leave a comment

We believe it is vital to bring women to the forefront of business and the technology industry by asking the tough questions to drive change. That is why, on Tuesday, Cruxy led a group of ten, 7 to 8 year-old girls, to the heights of Level39 in the FinTech hub of London in partnership with…

Adtech: Poison or Potential (Featured in TechWorld)

News, Tech CompaniesBy Lily Covington5th October 2017Leave a comment

The path to success is strewn with the corpses of overhyped technologies By Sophia Halberstam, Associate Agitator at Cruxy & Co | Oct 04, 2017 | TechWorld   On one side there are hundreds of cutting edge adtechs: the CEOs have an insatiable business drive, the technology is MIT-brain powered and this is a $540…

Cruxy shortlisted for Women of the Future award!

NewsBy Brandon22nd September 2017Leave a comment

We’re excited, humbled and proud to have been nominated, let alone shortlisted in the Entrepreneur category for the Women of the Future award. We’ll know more in a few weeks time, but for now our cheeks hurt a bit from our oversized grins!  

Why FinTechs need to stop being so naive when selling to banks

Tech CompaniesBy Carrie Osman11th September 2017Leave a comment

OK so the title may be a little brash, especially when we know some people in the tech arena getting this VERY right… but the point is that we still meet huge numbers of people underestimating the gritty work involved in such a long and complex sell. The topic of selling to banks is always…

Cruxy on the BBC – the downfall of UBER

NewsBy Brandon4th September 2017Leave a comment

Back in June, Cruxy made headlines when Carrie Osman, our Chief Provocateur sat down on BBC Business to discuss UBER’s toxic demise. Our follow up piece provided further insight into why we thing UBER is crumbling. If you missed the interview, you can watch it below.  

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