The more firms, CEOs and investors I meet, the more I see the debilitating nature of fear.
Here are the top 5 usual suspects – the CRUX of which seems to be fear:
- Unwillingness to paint a future for fear of not achieving it
- Reliance on the past, the model, the known & the ‘market norm’ to drive choices
- Detached & unfocused strategy: by fragmenting focus & having ‘fingers in many pies’, somehow the fear of committing, & thereby not achieving, is lessened. Often people forget the fact the results are nowhere to be seen
- Desire to pursue the “low hanging fruit” (as tweeted by our instigator) – does such a thing exist? Are they actually low hanging or is this a way to protect yourself from the fear of not reaching whom you really want?
- The blame game. Fear tells you it is someone else’s fault. Why? Because if there isn’t someone to blame then you need to face that you got it wrong. Or didn’t care enough. Perhaps you gave the wrong brief, you hired the wrong person, you wanted the wrong result, you focussed on the wrong measure. That’s ok. Just don’t shirk the responsibility.
Some of these things are far too frightening to admit.
This fear is holding you back.
Face in. Hear the reality, Greet Fear, shake her hand & thank her for pushing you.
We live life at CRUXY to meet, challenge & face Fear. We do it everyday. It is scary. As is making mistakes.
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