Our Chief Provocateur was recently featured alongside our Chairman in a Forbes article entitled ‘Family Ties: The Key To Running A Successful Business With Your Mom Or Dad’.
The piece written by Alison Coleman highlights the ups and downs of working with family, but ultimately how Cruxy works as well as it does because of it.
The upside of running a business with her father, she says, is being almost always very aligned and able to make quick decisions. “I don’t know if you would have that trust if the person you were talking to was not 100% guaranteed to be wanting the best for you,” said Carrie.
The article concludes with a point that Cruxy is famous for instilling on their clients – Ethos.
“The secret of our family business success is having the same ethos and deeply respecting the person as a business leader, then realising how lucky you are that’s who you get to call Dad.”
