The path to success is strewn with the corpses of overhyped technologies
Potential is rife so why is there such universal rejection? In the buzzword heavy land of investment it may be as simple as saying ICOs, cyber security and regtech have stolen adtechs enticing sheen. But the cause may be more deeply rooted. Should all adtechs give up, pivot entirely & abandon their advertising industry utopian dream? Is their relevance ever-diminishing in what has been claimed as the dawn of the “adpocalypse”?
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