At SaaStock last month, Cruxy’s Internationalisation Bootcamp seemed to strike a chord. Bridging the chasm between the desire to expand and the reality of making it a success is one of the biggest challenges a company can face. If this is where you’re at, read on. Strategy is the art of sacrifice –…
At Cruxy we believe your CDD should uncover hidden value and drive investor returns. The typical CDD process lacks imagination and depth. It is a sense check against a generic set of expectations you have for an acquisition, or a new addition to a portfolio. Providers typically have little skin in the game, and take…
Last week our CEO, Carrie, and Senior Strategist Lily took to the stage at the first SaaStock Local to dissect common product market fit myths. These are the usual suspects for firms who think they have nailed product market fit, but in reality, they haven’t: Your sales team solves a different problem in every meeting When asked who you sell to, you…
When was the last time you killed a deal? The ‘lizard brain’ is the main source of resistance, rooted in our survival instincts. We shy away from killing things we believe in and seek comfort in numbers; the pipeline is no exception. The belief that you are busy and doing everything you can to grow your top-line…
The explosion of growth from Series A to B requires fuelling your top line through new revenue streams, new markets and experimentation with new commercial models. But it is natural to get distracted by endless strategic opportunities as you scale. 40% of CEOs claim their strategy has failed due to a breakdown in execution. There are two usual suspects: You are…
For many companies, 80% of business comes from 20% of clients. Conversion rates for tier 1 clients should reflect the time spent on each deal. Striking a balance between project value and time investment is critical. With the right focus, this is achievable. But beware the Danger Zone and the Risk Zone. The Risk…
Saying you ‘sell to financial services’ is a broad term. One firm could sell exclusively to quant hedge funds below £100m AUM. Another could sell to tier 1 banks with strong fixed income desks. These broad & generic terms lead to a lack of focus, intelligence & lead fintechs to treat everyone the same. This…
Cognitive bias. Deviation from logic and reason that influence decision processes. Pure human nature. Bias has the potential to affect every decision you take. Your interest in a sector. Your faith in a product. Your belief in a team. Benjamin Graham once said, “The investor’s chief problem – even his worst enemy – is likely to…
We asked participants at the LSE Elite Programme if just 80% of their execution was in line with their focus as a firm. No one raised their hand. Your one overarching goal, whether that’s a strategic acquisition, an IPO, or a £1bn valuation, should dictate every action you take. Losing focus in execution, such as…
Have you confused product-client fit with product-market fit? At Series A, true product-market fit must be proven. However, this is harder said than done. Many secure a few big wins & lull themselves into a false sense of security. Product-market fit & product-client fit are 2 different things. There are more than 350 major financial institutions in…