Is pricing your wartime ammunition?
You are focussed on the battle, but don’t forget about the war. Re-slicing your product and pricing can be ammunition for immediate revenue, and does not hinder your anchor-point for the long term.
Think pricing is a slow burner? One client saw +30% revenue through one pricing change this month… and that is in the context of today’s market.
How do you seize immediate opportunity?
1. Sell for a buyer’s market bullish on ROI. Slice up your product to the bare minimum. Don’t water down your offer, or provide negotiation leverage.
2. Stop selling something they don’t want. Flip your use-case, pivot your proposition and structure your product to be relevant today market. Build your hero use-case for short-term conversion, and long-term up-sell.
For a full breakdown of the quick-wins you can make, read here. If you are unsure on how to slice your product and optimise pricing, contact us.