Execution is hard
It’s harder to re-prioritise your CRM data than to review a power-point on your target market.
It’s harder to create the behaviour to change results than it is to create and discuss your KPIs.
Revenue is not created by a plan in a document. Bottom-line savings are not made in endless strategy meetings. Whilst a rigorous strategy is essential, execution will change everything.
The biggest impact execution failures
1. Lack of focus diluting your chance to succeed
- You think you’re focused but you’re not.
- Chasing 5 initiatives rather than one splinters execution. Opportunity cost is the equity we rarely consider.
- Yes, you could reach the 10x growth opportunity, but diluting this with 4 others means you do so at 20% of the speed and at least twice the cost.
What can you do? Map the projected ROI of your top growth initiatives – what one will you kill?
2. Endless discussion slowing speed to revenue
- Between strategy creation and execution lies a gulf between an idea, and what must change in day to day execution.
- We believe in 4 week sprints to solve this.
- Why? Avoid endless analysis paralysis and discussion, and ensure every idea has an action, no matter how small. Kill ideas with pride each week and quickly learn what does work to speed up your time to revenue.
What can you do? Start a 4 week sprint for your next growth initiative and put one action on every ‘keep’ or ‘kill’ idea.
3. Prioritising speed over rigour
- Execution is nothing without accountability, timelines, targets and measurement.
- At Cruxy, we have realised without tracking every action, the desired outcome and the actual outcome, you cannot get to clarity on what actions drives results.
- Set the structure and make it impossible to fail.
What can you do? Determine the % of each team’s activity which is in line with the strategic objective with the highest ROI – adjust where this is misaligned.
What is driving your strategy/execution void? Most often, we see the hedging of too many strategic ideas causing a splinter in execution, or a lack of clarity on how to close the idea to execution void.
