If there is one thing that defines firms that will #defaultthrive in this new era it is an obsession with value.
Where is it, where should it be, who get’s it and where is it hiding?
We have seen high-growth tech CEO’s who nail it:
- Deeply obsess over their value – and driving this choice into execution. They know who they were born to serve and invest R&D $, talent and time in driving the value for those people
- Interrogate their data to ensure that still rings true – they use every part of evidence and discipline to challenge the “ICP” and value segmentation with bottom-up rigour vs. top down opinionHere’s how at Cruxy we used everything in our armoury (including 2B data points win our Cockpit) to do just that. Driving a value segmentation from a “deck” into reality.