Traditional business models are redundant. This level of pace, agility and momentum is new. This complexity brings nuance unparalleled in any other industry. It is disruptive; fighting against incumbents and creating new markets. There is a balancing act to play between short-term tactics, and long-term strategy.
These new rules are why we are the secret weapon for tech growth.
Ruthless focus on complex tech
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PROJECTS
Over 100 projects, in more than 13 countries completed in six years
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FINANCIAL MARKETS
10+ global financial markets tracked and monitored in The Cockpit
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STAKEHOLDERS
Senior stakeholders across industries for insight
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PRICING DATA
Pricing data on 100+ tech firms
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SECTOR DATA
Data and insight on 20+ tech sectors
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COUNTRIES
Market data on 40+ countries
What we believe
- Execution is the warrior’s ultimate weapon
Strategy, analysis and assessment is step one. We know the P&L impact can only be seen when it has been executed
- Strategy is nothing without impact
From our network to embedding The Cockpit, we partner with you to win. The job is complete when the revenue shifts, not when the deck is delivered.
- There is no standard formula
Tech is not a ‘one-size-fits-all’ category, so the strategy shouldn’t be either. We don’t come in with bias from what we have learnt before. We unlock new insight bespoke to your technology, market and challenge
- We do not apply the same rule book
Despite 70 clients and counting, we are not industry veterans. We have torn up the rule book and know that everything has and will change constantly. We know what worked yesterday might not stand for today’s growth trajectory
OUR CLIENTS
Our Values
- Responsibility is king. Champion your own development
- Strive for excellence. Never rest on your laurels
- Be smart and sharp. Small actions have a huge impact
- Exercise your duty to challenge. Always push to probe more
- Care intensely. Do whatever it takes
WE DON’T HOLD BACK
A word from our Founder
“I founded Cruxy because I believe the traditional consulting model is flawed. When I ran a sizeable P&L I knew we often needed external perspective – but consultants failed to acknowledge the expertise of the team & were void of understanding how to execute.
There needed to be a new approach – one with skin in the game, one that was agile & one which partnered with businesses rather than patronised them.
The first client we signed was in technology and I realised the level of commercial rigour and interrogation was not common practice in technology businesses.
Everyone thinks they can do strategy. But strategy is just the choice. The action in line with this is broken. I did not start the company to follow the rule book, to come in and have the answer in the first meeting, or to claim we have a silver-bullet for your challenge. Commercial strategy can transform performance and that turnaround or injection of growth is what we live for.
Cruxy has an unmistakable attitude: Not resting on our laurels. Instead we instead dig, challenge and probe until we make an impact. The attitude of a job being done when the deck is complete is fallacious. The hunger and graft of a high-growth tech firm, must be met with clarity and immense commercial execution to make an impact, and we will bridge this gap.”
– Carrie Osman, CEO
The Clubhouse, 8 St James’s Square, London, SW1Y 4JU
© 2023 Cruxy&Co.