Want an immediate win? Slice up your product & rethink the pricing

You might think taking a step-back to re-think, assess or analyse anything at this time is counterintuitive. You are focussed on survival. Still hungry for quick wins, maintaining growth and meeting your top-line targets but in a completely different context. But we know re-slicing your product and pricing can be your ammunition for immediate revenue . Pricing can save you. When sales become unstable, pricing and how you package your…

Throwing A Counter-Punch To A Crisis

The Wartime CEO knows how to “roll a hard six” During our first Thursday social bringing together some of the immense female investors in our network, Addie Pinkster (CEO of Adelpha Group) graced us with this post. Our favourite trait drawn by Olivia Meyrick? “The Peacetime CEO always has a contingency plan. The Wartime CEO knows that sometimes…

Debating the paradigm shift in Financial Markets

  At FIMA Europe this week, we debated the paradigm shift in financial services and the critical balance between defensive and risk management data strategies. Carrie took part in a Dragon’s Den discussion on the future of data and analytics in Financial Services, alongside SteelEye, ELEMENTARYb, Illuminate Financial, CryptoNumerics, Synthesized and Solidatus. The question: Which exciting new FinTechs can help you take your next…

Kids Mean Business

We recently took this time to inject some positivity and progression into the current climate through a Cruxy-style challenge – and our client SteelEye were the first to take the Baton. We ran ‘Kids Mean Business’, an initiative to get the children of the SteelEye team planning, building and selling us the idea of their own app.…