Growth Strategy
“Fatergy” – a term inspired over a glass with Rene Michau. So what does it mean to us? A well researched powerpoint deck. Endless ‘brainstorms’ and day long workshops. Diagrams of value-chains, competitive matrices and a large and alluring TAM. Pre-reads that are far from it. Always more, never less. ‘Fat Strategy’…
The more companies we meet, the more we realise the world is divided in 2. One group obsess over the problem they are solving through the lens of their customer. They think, talk and listen deeply to the pain they solve. This pain is central to everything they do – from who they sell…
Our lens on the Buy Side technology opportunities to leverage in a rapidly shifting market Download to see more on: The data opportunity in the hunt for liquidity The role of technology during the changing state of trader vs. machine The impact of the shift to mobile Download now to read more We have seen a…
Execution is hard It’s harder to re-prioritise your CRM data than to review a power-point on your target market. It’s harder to create the behaviour to change results than it is to create and discuss your KPIs. Revenue is not created by a plan in a document. Bottom-line savings are not made in endless strategy meetings.…
Mediocrity isn’t a sudden crash, it creeps in when you start to lose sight of your purpose. It affects every stage of your business, from execution to reputation before finally chipping away at the bottom line. Too often it is success, not failure that can derail a business. When business is booming, doors begin to open.…
The lure of the market size, chasing the inbound leads or following in the footsteps of those before you, are the typical reasons we see for internationalisation. However, one-third of companies who internationalise have sub-$10m revenue, but it takes 6 years for international revenue to constitute ≥ 10% of total revenue. Placing your bets should be…
At SaaStock last month, Cruxy’s Internationalisation Bootcamp seemed to strike a chord. Bridging the chasm between the desire to expand and the reality of making it a success is one of the biggest challenges a company can face. If this is where you’re at, read on. Strategy is the art of sacrifice –…
Saying you ‘sell to financial services’ is a broad term. One firm could sell exclusively to quant hedge funds below £100m AUM. Another could sell to tier 1 banks with strong fixed income desks. These broad & generic terms lead to a lack of focus, intelligence & lead fintechs to treat everyone the same. This…
Opportunities to grow your revenue manifest in numerous ways. Once product-market-fit and serious market traction is achieved, extreme focus is required to determine the correct route to grow your sales with minimum opportunity. If you have ten hours to chop down a tree, spend 8 hours sharpening the axe. There are three ways to unpick…
Internationalising a tech firm is something many CEOs & Founders dream of. They see the endless travel, complexity & meetings as a price worth paying for the reach that they can achieve. It is between Series A & B, many tech firms begin to glance East & West as they consider their next big opportunity. But, for many, this drives…