After a week of events in which some fundamental questions seemed to be avoided, we plucked 3 areas in which we think it is time to face-in. 1.Is Pricing the un-recognised blocker for scaling your tech firm? When asking firms their blockers to scale, panellists answered in unison: talent, smart funding, partnerships, marketing. Pricing is under-leveraged,…
In today’s technological climate, most people can copy your tech within 6 months. To scale up, getting lost in the weeds must be avoided, but this can only be done by understanding the CRUX of what it means to scale. Not just to scale but to scale in a focussed, pointed and deliberate manner.…
Emerge from the weeds ‘Are we all in the weeds right now?’. This opening question sent shockwaves round the audience. Nearly everyone is culpable of meandering away from their point of focus, paying attention to the shiny opportunities but not the gritty, often tough, delineated course to achieving their vision. Many SaaS businesses are too…
We believe it is vital to bring women to the forefront of business and the technology industry by asking the tough questions to drive change. That is why, on Tuesday, Cruxy led a group of ten, 7 to 8 year-old girls, to the heights of Level39 in the FinTech hub of London in partnership with…
The path to success is strewn with the corpses of overhyped technologies By Sophia Halberstam, Associate Agitator at Cruxy & Co | Oct 04, 2017 | TechWorld On one side there are hundreds of cutting edge adtechs: the CEOs have an insatiable business drive, the technology is MIT-brain powered and this is a $540…
OK so the title may be a little brash, especially when we know some people in the tech arena getting this VERY right… but the point is that we still meet huge numbers of people underestimating the gritty work involved in such a long and complex sell. The topic of selling to banks is always…
A recent publication by Inc. highlighted the 5 best pieces of advice from founders that have made it on to their ‘Inc 5000’ list at least 10 times. So makes these founders so wise? Are they worthy of having the BEST advice? Lets take a look… Carey Smith, CEO of Big Ass Solutions “When I…
The more firms, CEOs and investors I meet, the more I see the debilitating nature of fear. Here are the top 5 usual suspects – the CRUX of which seems to be fear: Unwillingness to paint a future for fear of not achieving it Reliance on the past, the model, the known & the ‘market…
Technology has been undoubtedly booming over the last few years – this has been no different in the Chinese market. China has had more than $110bn worth of tech M&A deals in the past 2 years. The Chinese economy is the second largest in the world – it’s no surprise tech giants like Google, Facebook…