Investors - Cruxy & Company

We are the catalyst for portfolio growth

Post-deal

Where is the hidden profit in the portfolio’s product structure and pricing?

What will you do to narrow down the options for profitable growth, and deliver the plan to win?

How will you ensure the CDD thesis bleeds through to execution and is tracked?

How will you flip a company or asset’s business model to deliver recurring growth?

Pre-deal

How do you answer the burning question “do I keep or do I kill?”

SOME OF OUR INVESTOR CLIENTS

360° commercial diagnostic

The challenge:

A multitude of actions could deliver growth but an unlimited pool leads to hedging options. This can stagnate growth, lead to spasmodic execution with no operational efficiency, or it can mean sticking to the ‘status quo’.

How we crack this:

Identify the laser focus to deliver 10x growth and build the plan of execution to make it happen.

Identifying true value for the customer segments
Customer segmentation mapping and prioritising
TAM
Competitive analysis
Customer and market assessment
100-day planning
Delivery of The Cockpit to identify opportunities and track performance

Recent results:

ROI

1775% ROI in three months due to new deals signed with our plan, in a new segment we identified. Previous revenue and conversion here was zero.

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Pricing strategy

The challenge:

Pricing is the ultimate weapon to increase revenue and profit. Traditional metrics miss nuances which move you from 2x to 10x impact. This will maximise revenue today and guarantee maximum growth for every new product, R&D investment and feature until exit.

How we crack this:

Build pricing based on value to increase conversion, revenue, profit and up-sell ability, then ensure it is executed to generate return.

Customer segmentation
Identify true value for the customer segments
Productisation and product bundling
Price-point and head-room assessment
Identify pricing metrics to use
Planning, executing, implementing and tracking price change
Delivery of The Cockpit to measure results, track necessary changes and identify business impact of new pricing

Recent results:

VALUE

~2x the value of an average annual license fee with no impact on conversion rate.

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Commercial due diligence

The challenge:

A deck alone is not decisive . Our tech market edge and bias to action will drive capital deployment. We answer your killer deciding question – “Can we make this technology the market leader?”

How we crack this:

Build pricing based on value to increase conversion, revenue, profit and up-sell ability, then ensure it is executed to generate return.

Growth opportunity validation
Competitive assessment
Market assessment
Pricing opportunity evaluation
Analysing strength of commercial plan
Market/customer feedback and appetite
Delivery of The Cockpit to expose reality of opportunities and risks
The Cockpit to track and monitor performance against the thesis post-deal

Recent results:

SALES INCREASE

For a firm looking to recapitalise, we identified the one value-driving aspect which was recapitalised and is now growing, and drove a sale of 90% of the asset.

Portfolio growth acceleration

B2B technology growth is not linear. We specialise in post-deal portfolio acceleration, which also includes:

Commercialising new revenue streams, such as data-sets
Flipping to tech business model, typically from a services model
Optimising tech revenue stream through organic (i.e. pricing and sales) to inorganic (i.e. M&A) measures
Delivery of The Cockpit to identify opportunities and track performance
Technology DD in partnership with KA2

"Cruxy helped the team to systematically distil a very broad range of tactical and strategic ideas in various stages of execution into a single priority, which represented a bold and aspirational challenge whilst being evidentially grounded in the reality of the company’s capabilities, successful international case studies, and the local market opportunity."

– David Dawson, Investment Director at Pollen Street Capital

Technology is scalable and can deliver significant investor returns. But the commercialisation of technology makes the difference in-market.

First we dig. We use proprietary and secondary market data, and internal data to look beyond bias and expectations. We match this with our ability to challenge and get to the core of the opportunity.
Then, we cut through the noise and analysis to pin-point the right execution to win

Planning is half of the challenge. We translate this into action, delivering the “so what” in The Cockpit, enabling you to track performance against this. This creates real top-line results to expedite your portfolio’s performance.