The explosion of growth from Series A to B requires fuelling your top line through new revenue streams, new markets and experimentation with new commercial models. But it is natural to get distracted by endless strategic opportunities as you scale. 40% of CEOs claim their strategy has failed due to a breakdown in execution. There are two usual suspects: You are…
Have you confused product-client fit with product-market fit? At Series A, true product-market fit must be proven. However, this is harder said than done. Many secure a few big wins & lull themselves into a false sense of security. Product-market fit & product-client fit are 2 different things. There are more than 350 major financial institutions in…
Internationalising a tech firm is something many CEOs & Founders dream of. They see the endless travel, complexity & meetings as a price worth paying for the reach that they can achieve. It is between Series A & B, many tech firms begin to glance East & West as they consider their next big opportunity. But, for many, this drives…
Creating your pricing on a napkin from day 1 is a memory start-up founders reminisce over as they reflect on how the business was built. The truth is, no matter how big the firm gets, pricing today is still largely based on management hunches, firm overheads, competitors’ moves & the pressures of sales targets. In…
Failure to convert sales targets comes with a multitude of excuses. The market doesn’t want it. The procurement process slows everything down. We haven’t got enough resources on the ground. This excuse-culture is stopping you from facing facts and dealing with the core of the issue. The Bridge Group identified that sales productivity is the #1 challenge for…