Tech Companies - Cruxy & Company

For those who are moving before the market

For those selling into industries laced with complexity
For those with traction under their belt, selling into industries laced with complexity – we work with you when you enter adolescence and it’s your time for rapid growth. The difficult second album is the most difficult, and we determine how you crack this.
We are the secret weapon to challenge and create action. We take your ambition and give it the rigour to make it a reality

SOME OF OUR TECH CLIENTS

What we do

Pricing strategy

The challenge:

You are changing the market with a groundbreaking product laced with complexity. But pricing is often detached from this. You might shy away from the value you can deliver in the market, or you may benchmark against the industry norms. We know pricing can be your ultimate commercial weapon when it comes to today’s targets and your long term ambition.

How we crack this:

Build pricing based on value to increase conversion, revenue, profit and up-sell ability, then ensure it is executed to generate return.

Customer segmentation for pricing
Identifying true value for the customer segments
Product bundling
Price-point and head-room assessment
Identify pricing metrics to use
Planning, executing, implementing and tracking price change
Delivery of The Cockpit to measure results, track necessary changes and identify business impact of new pricing

Recent results:

VALUE

~2x the value of an average annual licence fee with no impact on conversion rate

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Future growth strategy

The challenge:

A multitude of choices could deliver growth. An unlimited pool leads to hedging options which stagnates growth and drives a lack of clarity on the team’s direction.

How we crack this:

Identify the laser focus to deliver 10x growth and then build the plan of execution to make it happen.

Identify true value to leverage and use as the foundation
Customer segmentation mapping and prioritizing opportunities
TAM
Competitive analysis
Customer and market assessment
100 day planning
Delivery of The Cockpit to expose reality of opportunities and risks
The Cockpit to track and monitor performance against the chosen opportunities

Recent results:

ROI

1775% ROI on project in three months due to new deals signed with our plan in new segment we identified. Previous revenue and conversion here was 0.

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New market entry

The challenge:

You are questioning the Where and the How. You might be stuck between options, or not know the plan of attack to increase speed-to-revenue. We deliver a laser-focus on market entry and clarity on what it takes to win.

How we crack this:

Clarify the Where and the How, before building a plan to close the strategy execution gap.

Find out the rules of the game – what must be true for you to win
TAM
Competitive analysis
Customer and market assessment
Prioritise and weight opportunities
100 day planning
Delivery of The Cockpit to prioritise market opportunities and focus
Delivery of The Cockpit to track and monitor performance against the chosen opportunities

Recent results:

DEALS SIGNED

£3m – deals signed within 3 months with go-to-market plan for a new segment. This was previously £0.

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"When I think about the strongest partnerships, they are with organizations that are honest, values-driven and that will challenges the status quo. The Cruxy team checked all these boxes and more.

This data driven practice delivered upon their commitments and left a lasting impression on our internal teams, helping us build new muscles and effective strategies to tackle our goals. I highly recommend Carrie and her team."

Britney Pope, AVP, nCino

Strategy for the 6 inches in front of your face… and the next 10 years.

Change is the only constant. What worked today will not work tomorrow. Yesterday you didn’t need a process, but today you do. Yesterday the problem was one thing; today it is different.

Growth strategy demands pace, momentum and a bias to execution.

You have grown into adolescence and it is now time to 10x growth. How will you prioritise the moves you can make?

You can no longer rely on luck, or a good hunch. It takes rigor, evidence and data. It’s time to track every commercial action and its impact in the way a trader can track their portfolio.

High-level and one-size-fits-all analysis will not deliver for high-growth complex technology.

From beating incumbents to creating new categories, we challenge from an untapped point of view.

Planning is half of the challenge. We translate this into action, creating real top-line results to expedite your portfolio’s performance.