For those who are moving before the market

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    For those selling into industries laced with complexity
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    For those with traction under their belt, we work with you as you enter adolescence, and it’s the time to grow
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    We are the secret weapon to challenge and create action. We take your ambition and give it the rigour to make it a reality
SOME OF OUR TECH CLIENTS

What we do

Pricing strategy

The challenge:

You are changing the market with a groundbreaking product laced with complexity. But pricing is often detached from this. You might shy away from the value you can deliver in the market, or you may benchmark against the industry norms. We know pricing can be your ultimate commercial weapon when it comes to today’s targets and your long term ambition.

How we crack this:

Build pricing based on value to increase conversion, revenue, profit and up-sell ability, then ensure it is executed to generate return.

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    Customer segmentation for pricing
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    Identifying true value for the customer segments
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    Product bundling
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    Price-point and head-room assessment
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    Identify pricing metrics to use
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    Planning, executing, implementing and tracking price change

Recent results:

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VALUE

~2x the value of an average annual licence fee with no impact on conversion rate

Future growth strategy

The challenge:

A multitude of choices could deliver growth. An unlimited pool leads to hedging options which stagnates growth and drives a lack of clarity on the team’s direction.

How we crack this:

Identify the laser focus to deliver 10x growth and then build the plan of execution to make it happen.

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    Identify true value to leverage and use as the foundation
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    Customer segmentation mapping and prioritizing opportunities
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    TAM
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    Competitive analysis
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    Customer and market assessment
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    100 day planning

Recent results:

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ROI

1775% ROI on project in three months due to new deals signed with our plan in new segment we identified. Previous revenue and conversion here was 0.

New market entry

The challenge:

You are questioning the Where and the How. You might be stuck between options, or not know the plan of attack to increase speed-to-revenue. We deliver a laser-focus on market entry and clarity on what it takes to win.

How we crack this:

Clarify the Where and the How, before building a plan to close the strategy execution gap.

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    Find out the rules of the game – what must be true for you to win
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    TAM
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    Competitive analysis
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    Customer and market assessment
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    Prioritise and weight opportunities
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    100 day planning

Recent results:

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DEALS SIGNED

£3m – deals signed within 3 months with go-to-market plan for a new segment. This was previously £0.

"Our firm had experienced rapid growth over the last few years, and we were looking for help in identifying how to ensure it continued. We pulled Cruxy in to challenge us: our focus, our processes and strategy. The most valuable element brought by Cruxy was their ability to turn recommendations into action - what our strategy means for the business tomorrow, next week, month & year."

Matt Barrett, Co-Founder & CEO at Adaptive

Strategy for the 6 inches in front of your face… and the next 10 years.

Change is the only constant. What worked today will not work tomorrow. Yesterday you didn’t need a process, but today you do. Yesterday the problem was one thing; today it is different.

Growth strategy demands pace, momentum and a bias to execution.

You have grown into adolescence and it is now time to 10x growth. How will you prioritise the moves you can make?

High-level and one-size-fits-all analysis will not deliver for high-growth complex technology.

From beating incumbents to creating new categories, we challenge from an untapped point of view.

Planning is half of the challenge. We translate this into action, creating real top-line results to expedite your portfolio’s performance.

We specialise in complex, B2B technology.

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FINTECH

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CAPITAL MARKETS & TRADING

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CYBER

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REGTECH

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PAYMENTS & LENDING

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CORE BANKING & INFRASTRUCTURE

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INSURTECH

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SOFTWARE & SAAS

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RETAIL

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ADTECH

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TRAVEL & HOSPITALITY

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OPEN SOURCE

“We initially chose Cruxy & Company because we knew that, on top of their reputation for delivering, they would be utterly committed and because we knew we’d enjoy working with them. Post-engagement, I am happy to report that not only are they brilliant to work with (over lots of shared laughter around Arsenal, Tech & Cheese), but they absolutely deliver. The clarity & benefit they brought to how we can approach our international opportunity was immense, and precisely what we had been looking for.”

– John Clarfelt, CEO at Ticketer

What we have to say

Surviving Chaos

The market is shifting. Appetite is erratic. In March, 40% of software buyers claimed the pandemic will boost their software spend, but this has now adjusted to just 12%.[TrustRadius] Customer…

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